Beyond the script, ahead of the curve.

Privacy Policy

Last Updated: February 10, 2026

1. Introduction

Southend Pharmacy® on its own behalf and on behalf of its affiliates and contractors (collectively “we,” “us,” or “our”) is committed to protecting the privacy of our visitors and users and providing clear information about how personal information is used and protected. This Privacy Policy describes how we collect and process your personal information through our website and services (together, the “Services”).

This Privacy Policy is incorporated into our Terms of Use. By using our Services, you consent to the practices described in this Privacy Policy and agree that your personal information will be handled as described herein. If you do not agree with this Privacy Policy, do not access or use the Services.

2. Scope and Protected Health Information

This Privacy Policy describes the types of Personal Information we collect from visitors to our website and users of our Services, as well as our practices for using, maintaining, sharing, and protecting such information. It also describes the rights and choices you may have with respect to your Personal Information and how to contact us.

This Privacy Policy does not apply to information collected from you if you register and log in to password-protected and secure portions of our Services intended for use by potential patients of independent healthcare providers for the provision of their professional services (the “Platform”). The Platform allows eligible patients to use certain Services related to the practice of medicine and other healthcare-related professions. All information collected and stored by us or disclosed by you within the Platform is considered Protected Health Information (“PHI”) and/or personal data and is governed by applicable state and federal laws, including the Health Insurance Portability and Accountability Act (“HIPAA”). To understand how we use and disclose PHI, please review our Notice of Privacy Practices, available to Platform users within the Platform. The Notice of Privacy Practices (and not this Privacy Policy) also applies to Personal Information collected through our Services if specific symptoms or health conditions are collected, as such information may be considered PHI under HIPAA.

3. Types of Personal Information We Collect

While using our Services, you may provide us with certain information about yourself. We or our advertising partners may also automatically collect information through cookies and other tracking technologies.

Personal Information collected through your use of our website and Services may include IP address, device ID, online identifiers (such as login credentials), and device location. We may also use device identifiers, cookies, web beacons, tokens, scripts, and similar technologies on devices, applications, emails, and web pages to collect information about browsing actions and patterns, device characteristics (such as operating system and browser type), and other technical data.

We may also receive information you provide through forms or surveys, when you create a user account, or when you use, edit, or access your account. This may include, without limitation, your name, email address, phone number, gender, date of birth, address, payment or financial information, and other information you choose to provide.

4. How We Collect Personal Information

Directly From You: Information you provide through forms, inquiries, surveys, or other direct interactions.

Automatically: Information collected through cookies, web beacons, log files, and similar technologies over time and across our own and third-party websites or online services.

From Third-Party Sources: Information obtained from third parties such as advertisers, analytics providers, mobile device manufacturers and service providers, social media platforms you connect with, publicly available sources, and service providers performing services on our behalf (including IP-based location services).

5. How We Use Your Information

We collect and use your information to provide, operate, and improve our Services. We may also disclose deidentified and anonymized information for research or commercial purposes, except where prohibited by law.

Information Obtained Directly from You may be used for purposes including:

Conducting internal research and development and making business decisions
Responding to inquiries and providing customer support
Communicating about products, services, offers, promotions, and events
Managing accounts and sending technical or administrative notices
Personalizing user experiences and delivering relevant content or advertising
Monitoring and analyzing usage trends
Aggregating information for analytics and reporting
Complying with legal obligations and enforcing our rights
Any other purpose disclosed at the time the information is collected

Information Automatically Collected is generally used to improve our Services and user experience and may be combined with other information we collect.

6. How We Share Collected Information

We may share Personal Information with affiliates, partners, contractors, and third parties for purposes including:

Business Operations: Supporting the maintenance, operation, marketing, security, and analytics of our Services.

Business Transfers: In connection with mergers, acquisitions, restructurings, or asset sales.

Legal Compliance: To comply with laws, court orders, or legal processes, or to enforce our Terms of Use.

Safety and Protection: To protect the rights, property, or safety of Southend Pharmacy®, our users, or others.

We may also disclose deidentified and anonymized information for lawful commercial purposes. Any SMS opt-in data and consent collected are kept confidential and are not shared with third parties.

7. Third-Party Websites and Information Collection

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or data handling of such third parties. Information you share on public or semi-public platforms, including social media, may be viewed and used by others without limitation.

8. Cookies and Advertising

We may collect information about your online activities to provide interest-based advertising. Advertising networks may use cookies and similar technologies to track activity across websites. You may manage cookie preferences through your browser settings, though disabling cookies may affect site functionality.

9. Privacy and Security

We maintain administrative, technical, and physical safeguards designed to protect your Personal Information. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Policy Updates

We may update this Privacy Policy periodically. Continued use of our Services constitutes acceptance of the updated Policy.

11. Accessing, Deleting, and Retaining Personal Information

You may request access to, correction of, or deletion of your Personal Information, subject to legal limitations. We retain information only as long as necessary for legitimate business or legal purposes.

12. Children Under 13

Our Services are not intended for children under 13. We do not knowingly collect Personal Information from children under 13 without parental consent.

13. Your State Privacy Rights

Certain state laws provide additional rights regarding Personal Information, including rights to access, delete, correct, opt out of certain processing, and non-discrimination for exercising those rights. Requests will be handled within legally required timeframes.